Let’s Talk Shots provides tailored vaccine information for patients and parents.

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Many people struggle with getting accurate information about vaccines to help them make vaccine decisions for themselves and their families.

With public health partners, the Institute for Vaccine Safety built and evaluated a personalized vaccine risk communication tool, Let’s Talk Shots, available in English, Spanish, and French (Canadian) for vaccines across the lifespan. It offers evidence-based on-demand vaccine insights via short informational animations introduced by credible sources. The website’s unique user-profile design provides the right message from the right messenger to the right person.

All Let’s Talk Shots content, developed by experts in public health and epidemiology, is informed by vaccine science and designed to be visually engaging and easy to understand. As vaccine science continues to evolve, Let’s Talk Shots updates its materials to align with current science.

LetsTalkShots.org — 2023 Gold Medal for Patient Education

The site’s database of hundreds of videos allows targeting to each individual site visitor—whether a parent with young children, a pregnant person, an adolescent, an adult, or an elderly person—and on dozens of topics, including:

Recommended vaccines across the lifespan
Vaccine benefits
Side effects
Rare and serious reactions
How vaccines work
Even how different religions view vaccination

Accessing useful and accurate vaccine information can be challenging. Among people who initially didn’t feel they had enough information to make informed vaccine decisions, 75% reported that Let’s Talk Shots met their information needs. More than 95% of users reported that Let’s Talk Shots was helpful, trustworthy, interesting, and clear.

Often vaccine skeptics are particularly critical of vaccine information provided to them. Among vaccine skeptics: